Regarding the use of examples,anecdotes,single cases,and testimonials in advertising,which of the following statements is TRUE?
A) They should be viewed as valid indicators of the authenticity of the product or service.
B) They all create a courtesy bias within the customer.
C) They are all potentially deceptive because individual cases tell us nothing about what is
True in general.
D) They are all invalid due to the Barnum effect.

Question

Quizplus · Accepted Answer

Examples, anecdotes, single cases, and testimonials are potentially deceptive because individual cases may not represent what is generally true about a product or service. To draw valid conclusions, we need to back up the claims with evidence from a larger and more representative sample. This is especially important when it comes to health-related products, where testimonials and anecdotes can be misleading and even dangerous. Thus, relying solely on individual cases is not a reliable way to evaluate the effectiveness or safety of a product or service.

Regarding the Use of Examples,anecdotes,single Cases,and Testimonials in Advertising,which of the Following