One of the limitations of the survey method is
A)observer bias.
B)that it sets up an artificial situation.
C)that replies may reflect social desirability.
D)that results cannot be generalized.

Question

Quizplus · Accepted Answer

Surveys often rely on self-reported data, which can be influenced by the desire of respondents to present themselves in a favorable light. This phenomenon is known as social desirability bias, where participants may answer questions in a way they think is socially acceptable rather than how they truly feel or behave.

One of the Limitations of the Survey Method Is