Which of the following tactics would yield higher customer satisfaction scores?
A)utilizing mail surveys instead of personal interviews
B)stating the question in a negative (dissatisfied) form instead of a positive (satisfied) form
C)asking general questions prior to specific questions
D)avoiding data collection until a substantial period of time had elapsed since the purchase.
E)all of these would generate lower customer satisfaction scores

Question

Quizplus · Accepted Answer

Asking general questions prior to specific questions allows customers to provide more thoughtful and accurate responses. This can lead to higher customer satisfaction scores as it shows that the company values their feedback and wants to improve their experience. Utilizing mail surveys instead of personal interviews can result in lower response rates and less detailed answers. Stating the question in a negative form can bias the response towards dissatisfaction. Avoiding data collection until a substantial period of time has elapsed since the purchase can result in the customer's memory of the experience fading and therefore less accurate feedback.

Which of the Following Tactics Would Yield Higher Customer Satisfaction