The ____ is an overall favorable impression or unfavorable impression based on early stages of the service encounter.
A)cognitive dissonance
B)environmental stimulus
C)visual pathway
D)halo effect
E)technical service quality

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias where an overall positive or negative impression is formed based on early stages of the service encounter. This bias can lead to further confirmation of that impression, regardless of whether it is accurate or not.

The ____ Is an Overall Favorable Impression or Unfavorable Impression