The suggested communication strategy to use when the service firm is a restaurant that offers food and service is to:
A)create an intangible image for the service aspect.
B)create awareness for the product.
C)surround the physical product with tangible evidence.
D)differentiate the service product from service delivery.
E)use both abstract and concrete elements.

Question

Quizplus · Accepted Answer

For a restaurant that offers both food and service, the best communication strategy is to use both abstract (such as creating a brand image and message) and concrete elements (such as providing physical evidence of quality, such as an aesthetically pleasing dining environment). This approach balances the intangible aspects of service (such as the experience and reputation) with the tangible elements (such as the food and atmosphere) to create a comprehensive and effective communication strategy.

The Suggested Communication Strategy to Use When the Service Firm