The positioning strategy that increases complexity by adding more services and/or enhancing current services to capture more of the market is referred to as:
A)niche positioning strategy.
B)volume-oriented positioning strategy.
C)specialization positioning strategy.
D)penetration strategy.
E)market diversification strategy.

Question

Quizplus · Accepted Answer

Penetration strategy involves increasing complexity by adding more services and/or enhancing current services to capture more of the market.

The Positioning Strategy That Increases Complexity by Adding More Services