Consumers of services tend to rely on personal sources of information more than nonpersonal sources for all of the following reasons except:
A)many service providers are small and lack the resources or expertise to use nonpersonal sources.
B)opinion leaders play an important role in the purchase of services.
C)due to intangibility,mass media are more effective in communicating the qualities of a service than personal sources.
D)the use of personal sources reduces the risk associated with the purchase.
E)professional restrictions may limit the use of nonpersonal sources of information in some service sectors.

Question

Quizplus · Accepted Answer

Due to the intangible nature of services, personal sources of information are often more effective at communicating the qualities and characteristics of the service compared to mass media. This is because personal sources can provide more detailed and specific information that is tailored to the individual consumer's needs and preferences. The other options are all valid reasons why consumers of services tend to rely on personal sources of information.

Consumers of Services Tend to Rely on Personal Sources of Information