Which of the following statements is NOT true?
A)Many service firms continue to be operations dominated rather than customer oriented.
B)Consumer orientation lies at the heart of the marketing concept.
C)Researchers clearly understand how consumers make decisions.
D)Differences exist between the ways consumers make decisions regarding services versus goods.
E)A variety of models have been developed to explain how consumers make decisions.

Question

Quizplus · Accepted Answer

While researchers have made great strides in understanding consumer behavior, they do not fully comprehend every aspect of how consumers make decisions. Therefore, it is not accurate to say that they clearly understand how consumers make decisions.

Which of the Following Statements Is NOT True