Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?
A)market-product concentration
B)product specialization
C)market specialization
D)selective specialization
E)universal concentration

Question

Quizplus · Accepted Answer

Marketing synergies or efficiencies run horizontally across the rows of a market-product grid.The firm gains marketing synergy through providing a complete product line,but R&D-manufacturing synergy suffers because of the difficulty of developing and producing these additional products.

Based on a Market-Product Grid Framework,which Marketing Strategy Would Most