According to Porter's generic business strategy framework,there are two fundamental alternatives a firm can use to seek a competitive advantage.One of these is to
A)become the high-cost producer within the markets in which it competes.
B)adopt a "me too" strategy to achieve competitive parity.
C)become the low-cost producer within the markets in which it competes.
D)state its function in society to differentiate itself from competitors.
E)differentiate itself from competitors by developing similar marketing programs.

Question

Quizplus · Accepted Answer

According to Porter's generic business strategy framework,there are two fundamental alternatives firms can use in seeking a competitive advantage: (1)becoming the low-cost producer within the markets in which it competes or (2)differentiating itself from competitors by developing points of difference in its product offerings or marketing programs.

According to Porter's Generic Business Strategy Framework,there Are Two Fundamental