At the De Beers website, users can design their own rings and show them to others. One out of five website visitors e-mail their ring design to friends and relatives who may then visit the site. De Beers is using ________ to promote its diamonds.
A) opt-in marketing
B) customerization
C) stealth marketing
D) buzz marketing
E) viral marketing

Question

Quizplus · Accepted Answer

De Beers is using viral marketing, as the act of users sharing their ring designs with friends and relatives encourages further visits to the site, spreading awareness and engagement through word-of-mouth.

At the De Beers Website, Users Can Design Their Own