Individuality and Interactivity Are Important Building Blocks for Buyer-Seller Relationships

Individuality and interactivity are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to: (1) influence the timing and extent of the buyer-seller interaction and (2)

A) demand product quality and timely service at lower prices than brick-and-mortar stores.
B) shop confidently without fear of identity theft.
C) speed up the click-through process with advanced technology.
D) have a say in the kind of products they buy, the information they receive, and even the prices they pay.
E) comparison shop with the prices of competitors alongside those of the firm.