An active receiver who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n)
A)expert.
B)follower.
C)end receiver.
D)traditional consumer.
E)evangelist.

Question

An active receiver who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n)
A)expert.
B)follower.
C)end receiver.
D)traditional consumer.
E)evangelist.

Quizplus · Accepted Answer

Social media deliberately seek to ensure that the message does not end with an individual receiver.Instead,the goal is to reach "active receivers," those who will then become "influentials" and maybe even "delighted" with the brand advertised.These customers will then become "evangelists," who will send messages to their online friends and then back to the advertiser about the joys of using the brand.

An Active Receiver Who Is "Delighted" with the Brand Advertised