Setting the highest initial price that customers really desiring the product are willing to pay when introducing a new or innovative product is referred to as a(n)
A)skimming strategy.
B)penetration strategy.
C)price-lining strategy.
D)experience-curve pricing strategy.
E)prestige pricing strategy.

Question

Quizplus · Accepted Answer

Key term definition-skimming pricing.

Setting the Highest Initial Price That Customers Really Desiring the Product