Some firms pursue a ________ pricing objective to generate cash to ward off bankruptcy.
A)market share
B)survival
C)sales revenue
D)single product line
E)profit

Question

Quizplus · Accepted Answer

In some instances,profits,sales,and market share are less important objectives of the firm than mere survival.For example,RadioShack,an electronics retail chain,faced survival problems because it couldn't compete with the prices offered by other retailers.The company enacted price matching programs and promoted large discounts on its merchandise to raise cash and hopefully stave off bankruptcy.These efforts failed and RadioShack declared bankruptcy in 2017.

Some Firms Pursue a ________ Pricing Objective to Generate Cash