GoPro uses all of the following sources to generate new-product ideas except which?
A)consumer shared content
B)team of professional and amateur athletes
C)employees
D)retailers
E)R&D lab IDEO

Question

Quizplus · Accepted Answer

Both internal and external approaches work well for idea generation at GoPro where employees are so passionate about GoPro they are constantly thinking of new ideas,and where an open innovation perspective encourages ideas from consumers,retailers,and a team of amateur and professional athletes.GoPro even offers awards for the best content submitted to its website and mines that for ideas.See: Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products.

GoPro Uses All of the Following Sources to Generate New-Product