A product line refers to
A) a product and all its ancillary services (warranties, financing, etc.).
B) the variations within a product class.
C) a specific product SKU that has a unique brand, size, or price.
D) a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.
E) the entire product category or industry.

Question

Quizplus · Accepted Answer

A product line is a group of related products or services that are marketed under a single brand and are similar in terms of the needs they satisfy, their use, the customer group they target, the outlets they are sold through, or their price range.

A Product Line Refers to