Personal selling is least important for which of the following products?
A)bicycle
B)toaster
C)toothpaste
D)deck furniture
E)watch

Question

Quizplus · Accepted Answer

The classification of durable versus nondurable provides direction for marketing actions.For example,nondurable goods,such as Wrigley's gum or toothpaste,rely heavily on consumer advertising.In contrast,costly durable goods,such as cars,generally emphasize personal selling.

Personal Selling Is Least Important for Which of the Following