Which of the following is a criterion used in forming market segments?
A)similarity of segments to competitors' segments
B)differences between potential suppliers or distributors
C)differences of needs of buyers within a segment
D)market size of the segment
E)potential of a marketing action to reach a segment

Question

Quizplus · Accepted Answer

The five criteria to be used in forming segments include: (1)simplicity and cost-effectiveness of assigning potential buyers to segments,(2)potential for increased profit,(3)similarity of needs of potential buyers within a segment,(4)difference of needs of buyers among segments,and (5)potential of a marketing action to reach a segment.

Which of the Following Is a Criterion Used in Forming