Frito-Lay substituted ________ for its usual focus groups to allow consumers to weigh in on which new flavors of Lay's potato chips would be introduced.
A)telephone interviews
B)Facebook
C)a panel
D)virtual focus groups
E)experiments

Question

Quizplus · Accepted Answer

Facebook,Twitter,and other social media are revolutionizing the way today's marketing research is done.In developing a new potato chip flavor,Frito-Lay substituted Facebook research for its usual focus groups.Visitors to its Facebook Page were polled,allowing them to suggest new flavors,three of which appeared in supermarkets.All they had to do was click a "Vote" button to show their preferences.

Frito-Lay Substituted ________ for Its Usual Focus Groups to Allow