When it is desirable for the interviewer to be flexible in asking probing follow-up questions,data would be best collected using
A)mail surveys.
B)mechanical observations.
C)fax surveys.
D)individual interviews.
E)online surveys.

Question

Quizplus · Accepted Answer

In the past,the most common way of collecting questionnaire data to generate ideas was through an individual interview,which involves a single researcher asking questions of one respondent.This approach has many advantages,such as being able to probe for additional ideas using follow-up questions to a respondent's initial answers.However,this method is very expensive.

When It Is Desirable for the Interviewer to Be Flexible