The Nielsen Television Index Ranking reports the rating of each TV program.With 118 million TV households in the United States,a single rating point
A)is not a good measurement of television viewership.
B)equals one point on a 10-point scale.
C)has limited impact on advertising rates for marketers.
D)equals 1 percent,or 1,180,000 TV households.
E)suggests that a show has very few viewers.

Question

Quizplus · Accepted Answer

On the basis of observational data,Nielsen calculates the rating of each TV program.With 118 million TV households in the United States,a single rating point equals 1 percent,or 1,180,000 TV households.

The Nielsen Television Index Ranking Reports the Rating of Each