All of the following are examples of marketing outcome data except which?
A)customer phone calls
B)repeat sales reports
C)accounting records
D)salespeople's call reports
E)sales reports by geographic region

Question

Quizplus · Accepted Answer

Marketing outcome data relate to the results of the marketing efforts.These involve accounting records on shipments and include sales and repeat sales,often broken down by sales representative,industry,and geographic region.Also included are communications from customers-e-mails,phone calls,and letters.Salespeople's call reports are marketing input data.

All of the Following Are Examples of Marketing Outcome Data