Figure 8-2

-Figure 8-2 above shows that secondary data may be divided into two related parts.If Box A represents marketing input and outcome data (budgets,call reports,customer communications,etc. ),which type of data is A?
A)questionnaire data
B)mined data
C)internal secondary data
D)external secondary data
E)observational data

Question

Figure 8-2
 
-Figure 8-2 above shows that secondary data may be divided into two related parts.If Box A represents marketing input and outcome data (budgets,call reports,customer communications,etc. ),which type of data is A?
A)questionnaire data 
B)mined data 
C)internal secondary data 
D)external secondary data 
E)observational data

Quizplus · Accepted Answer

Secondary data are the facts and figures that have already been recorded before the project at hand.Secondary data may be divided into two related parts: (1)internal data (A),which consists of marketing input and outcome data (budgets,call reports,customer communications,etc. )collected from within the firm and (2)external secondary data,which is collected outside the firm.

Figure 8-2 -Figure 8-2 Above Shows That Secondary Data May Be Divided