Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of ________ because Prexa is a women's rights advocate, if other women interpreted the name choice the same way, it is likely this product would fail.
A) selective retention
B) selective comprehension
C) selective exposure
D) selective analysis
E) stimulus discrimination

Question

Quizplus · Accepted Answer

Selective comprehension refers to the tendency of individuals to interpret information in a way that aligns with their existing beliefs and attitudes. As a women's rights advocate, Prexa may interpret the brand name as demeaning due to her perspective.

Prexa Was Offended by the Brand Name of a New