Which of the following products and services is an example of a low-involvement purchase?
A)a Louis Vuitton designer handbag
B)a Trek bicycle
C)membership into a local country club
D)a vacation to Italy
E)Bounty paper towels

Question

Quizplus · Accepted Answer

High-involvement purchases typically have at least one of three characteristics: (1)the item is expensive,(2)the item can have serious personal consequences,or (3)the item could reflect on one's social image.Paper towels are a low-involvement purchase that typically involves routine problem solving since they are a low-priced,frequently purchased product.

Which of the Following Products and Services Is an Example