Generation X consumers indicate they want online customer support;websites that are comprehensive,professional,and interactive;and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.This is an example of how ________ forces impact the marketing environment.
A)economic
B)competitive
C)social
D)technological
E)regulatory

Question

Quizplus · Accepted Answer

Social forces include the demographic characteristics of the population,such as age.Generation X is replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.

Generation X Consumers Indicate They Want Online Customer Support;websites That