The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the
A) concept of synergy.
B) marketing concept.
C) principle of customer relationship management.
D) societal marketing concept.
E) consumerism concept.

Question

Quizplus · Accepted Answer

The marketing concept focuses on fulfilling consumer needs while achieving organizational goals, emphasizing a balance between customer satisfaction and business objectives.

The Idea That an Organization Should Strive to Satisfy the Needs