One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
A)mass market.
B)base market.
C)potential market.
D)target market.
E)promotional market.

Name: One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a A)mass market. B)base market. C)potential market. D)target market. E)promotional market.
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Question

Quizplus · Accepted Answer

Key term definition-target market.

One or More Specific Groups of Potential Consumers Toward Which