A college student is taking a full course load,working 20 hours per week,and still has to take out a student loan to cover tuition.One day,he sees a classmate driving a new Lexus LFA sports coupe (price: $375,000)and feels he just has to have one for himself.What factor is most likely to prevent a successful marketing exchange between the student and the local Lexus dealer located in an affluent suburb about 20 miles from his university?
A)The local Lexus dealer only has one Lexus LFA sports coupe in stock-red,which is the color he wants.
B)The student does not have the resources to qualify for a $375,000 auto loan.
C)Although the Lexus LFA sports coupe is a great car,there may be other cars with better gas mileage and resale value.
D)He's afraid that if someone at school sees him with the car,he might lose his student loan.
E)His girlfriend wants him to drive a Kia Soul.

Question

Quizplus · Accepted Answer

Four factors are required for marketing to occur: (1)two or more parties (individuals or organizations)with unsatisfied needs;(2)a desire and ability on their part to be satisfied;(3)a way for the parties to communicate;and (4)something to exchange.In this example,the most likely factor preventing the student from engaging in a marketing transaction is that he does not have the resources to qualify for a loan to purchase the car.

A College Student Is Taking a Full Course Load,working 20