It is logical to expect that management would choose to implement the marketing campaign with the lowest financial return that meets marketing objectives.

Question

Quizplus · Accepted Answer

It is not logical for management to choose a marketing campaign with the lowest financial return, as their ultimate goal is to maximize profits and ensure a positive return on investment. Therefore, it is more likely that they would choose a campaign that generates the highest financial return while meeting marketing objectives.

It Is Logical to Expect That Management Would Choose to Implement