U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be answered first?
A) What percentage of the budget should be allocated to U-Frame-It radio ads?
B) Which type of media vehicle is most appropriate for U-Frame-It ads?
C) What are the media objectives of U-Frame-It?
D) How does U-Frame-It's competition advertise?
E) What is the demographic of U-Frame-It's customer base?

Question

Quizplus · Accepted Answer

Before determining the media budget or selecting the media vehicle, it is important to understand the media objectives of U-Frame-It. This will help ensure that the campaign aligns with the company's overall goals and objectives. For example, if the media objective is to increase brand awareness among a specific demographic, then the media budget and vehicle should be chosen based on that objective.

U-Frame-It Is a Small Company That Has Hired a Local