Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A) The use of multiple marketing delivery methods is advantageous.
B) The use of a single marketing delivery method is advantageous.
C) Long-term relationships with customers are best nurtured through sales promotion.
D) Long-term relationships with customers are best nurtured through public relations.
E) Short-term relationships with customers are more profitable than long-term relationships with customers.

Question

Quizplus · Accepted Answer

Management of a company that adheres to the principle of integrated marketing communications believes that using multiple marketing delivery methods is advantageous. This is because it allows for a coordinated and consistent message across all channels, which can lead to increased effectiveness and efficiency in reaching customers. The use of a single marketing delivery method may limit the reach and impact of the message. Additionally, long-term relationships with customers are best nurtured through a combination of various communication channels, such as advertising, sales promotion, public relations, and personal selling.

Management of a Company That Adheres to the Principle of Integrated