Steve's Physco Skates sells its products to Walmart, which then sells them to the consumer. This is an example of a(n) ________.
A) direct marketing channel
B) zero-level channel
C) indirect marketing channel
D) horizontal channel
E) vertical marketing system

Question

Quizplus · Accepted Answer

This is an example of an indirect marketing channel because there is an intermediary, Walmart, between Steve's Physco Skates and the consumer.

Steve's Physco Skates Sells Its Products to Walmart, Which Then