When marketers determine the distribution intensity for a product, they are determining the ________ of a channel level.
A) width
B) length
C) logistics
D) assortment
E) mode

Question

Quizplus · Accepted Answer

Distribution intensity refers to the level of intensity that a product is distributed at within a particular channel level. It is determined by the width of the channel, which refers to the number of intermediaries that are used to distribute the product. A narrow channel width would mean there are fewer intermediaries and a wide channel width would mean there are more intermediaries involved in the distribution process. Therefore, the answer is A) width.

When Marketers Determine the Distribution Intensity for a Product, They