A marketer conducting online sales needs to consider varying clickthrough fees in calculating the incremental cost of an online sale.

Question

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Clickthrough fees refer to the fees paid by the marketer to the website or platform where they advertise in order to drive traffic to their own website. These fees can vary depending on a number of factors, such as the competitiveness of the industry or the quality of the ad. Therefore, in order to accurately calculate the incremental cost of an online sale, a marketer must consider these varying clickthrough fees.

A Marketer Conducting Online Sales Needs to Consider Varying Clickthrough