Consumers usually perceive higher-priced products as ________.
A) out of reach for most people
B) having high quality
C) having low profit margins
D) having cost-based prices
E) being in the introductory stage of the product life cycle

Question

Quizplus · Accepted Answer

Consumers tend to associate higher prices with higher quality, indicating that the product is worth the price.

Consumers Usually Perceive Higher-Priced Products as ________