Of the elements of the marketing mix, ________ is most closely linked with revenue.
A) price
B) promotion
C) product
D) place
E) positioning

Question

Quizplus · Accepted Answer

Price directly affects how much revenue a company brings in. If prices are too high, customers may not want to pay, and if prices are too low, the company may not be bringing in enough profits to sustain itself. Setting the right price can make all the difference in a company's bottom line.

Of the Elements of the Marketing Mix, ________ Is Most