Sony offers consumers more than just camcorders; it provides consumers with a complete solution to their picture-taking problems, including additional customer service and product warranties. This offering is called an augmented product.

Question

Quizplus · Accepted Answer

The definition of an augmented product is a product that includes additional services, warranties, or customer support to differentiate it from competitors. Sony offers these additional services and support as part of their strategy to provide a complete solution to consumers' picture-taking needs. Therefore, Sony's offering qualifies as an augmented product.

Sony Offers Consumers More Than Just Camcorders; It Provides Consumers