The stage at which a new product and marketing program are introduced into realistic market settings to evaluate customer acceptance of the product is called marketing strategy.

Question

Quizplus · Accepted Answer

This stage is called market testing, not marketing strategy. Market testing is a phase where the product and its marketing program are tested in realistic market settings to gauge consumer acceptance. Marketing strategy refers to the overall plan for reaching potential consumers and turning them into customers of the product or service.

The Stage at Which a New Product and Marketing Program