Which type of innovation involves introducing an existing product or service to a new market?
A) concept change
B) discontinuous innovation
C) context change
D) cosmetic change
E) style change

Question

Quizplus · Accepted Answer

Context change involves introducing an existing product or service to a new market, which is also known as a new context. The product or service itself remains unchanged, but the market or context in which it is presented is new. This type of innovation can be less risky than introducing a completely new product or service, as it leverages an existing offering that has already been proven successful in another market.

Which Type of Innovation Involves Introducing an Existing Product or Service