A focus group would most likely be used in the ________ stage of new product development.
A) idea screening
B) concept development
C) test marketing
D) commercialization
E) business analysis

Question

Quizplus · Accepted Answer

A focus group is commonly used in the concept development stage of new product development. This is where a group of targeted consumers are brought together to discuss and provide feedback on various product concepts and ideas. The insights gained from a focus group can inform further product development and help determine which concepts are most promising to move forward with.

A Focus Group Would Most Likely Be Used in the ________