Once the product or service passes the business analysis test, it moves into the ________ stage of new product development.
A) concept development
B) concept testing
C) idea screening
D) marketing strategy
E) commercialization

Question

Quizplus · Accepted Answer

Once the product or service passes the business analysis test, it moves into the concept testing stage of new product development. In this stage, a small group of potential customers are presented with the product or service concept and their reactions and feedback are evaluated to determine the viability and potential success of the product in the market.

Once the Product or Service Passes the Business Analysis Test