Honor, a market researcher for a packaged goods company, is segmenting a population of consumers based on their responses to statements about different aspects of packaged goods. Honor is using behavioral segmentation.

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The Answer of Honor, a market researcher for a packaged goods company, is segmenting a population of consumers based on their responses to statements about different aspects of packaged goods. Honor is using behavioral segmentation.

Honor, a Market Researcher for a Packaged Goods Company, Is