What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while on the go."
A) brand position statement
B) service differentiation
C) a perceptual map
D) brand optimization
E) niche marketing

Question

Quizplus · Accepted Answer

The given statement is an example of a brand position statement, as it defines the target audience, the brand's unique selling proposition, and the benefits it offers to the customers.

What Is the Following an Example Of? "To Busy, Mobile