For Hyundai Corporation,customers who care about the price of a car and its operating economy make up one ________.
A) market position
B) value network
C) market segment
D) customer extension
E) value chain

Question

Quizplus · Accepted Answer

A market segment refers to a group of customers who share similar characteristics and needs. In this case, customers who care about the price of a car and its operating economy are a distinct segment within the overall car market, and Hyundai Corporation may choose to specifically target and cater to this segment.

For Hyundai Corporation,customers Who Care About the Price of a Car