Which of the following is the process of evaluating and selecting the most viable market segment to enter?
A) segmentation
B) differentiation
C) targeting
D) market mixing
E) positioning

Question

Quizplus · Accepted Answer

The process of evaluating and selecting the most viable market segment to enter is called targeting. Segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. Differentiation is the process of distinguishing a company's product or service from its competitors. Positioning is the process of creating a certain image or perception of a product or service in the minds of consumers. Market mixing is not a commonly used term in marketing.

Which of the Following Is the Process of Evaluating and Selecting