Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT ________.
A) operating characteristics
B) purchasing approaches
C) situational factors
D) personal characteristics
E) brand personalities

Question

Quizplus · Accepted Answer

While personal characteristics and situational factors may be used by business marketers to segment markets, brand personalities are typically not a variable used in B2B marketing.

Consumer and Business Marketers Use Many of the Same Variables