A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?
A) multibranding
B) bundling
C) brand extension
D) brand stretching
E) line extension

Question

Quizplus · Accepted Answer

Bundling involves combining existing products or services into a single package, which doesn't require adding new product lines to the company's portfolio. This strategy can enhance the value proposition to customers without the need to develop or introduce new product lines.

A Company That Does Not Want to Add to the Product