According to your textbook, the initial layer of a brand represents ________.
A) values
B) benefits
C) attitudes
D) tangible features
E) intangible features

Question

Quizplus · Accepted Answer

The initial layer of a brand represents the tangible features, such as the product's packaging, design, and performance. This layer is the most visible and easily identifiable aspect of the brand for consumers.

According to Your Textbook, the Initial Layer of a Brand